“The species that survive, are the most responsive to change”
After creating a differentiated and well proven technology, Business Development becomes one of the biggest obstacles companies face on their way to succeed in bringing innovations to market.
Engaging science with the commercial world can result less intuitive than some business models tend to predict, and just a deep understanding of the competitive landscape will minimize the risks. The best product or technology doesn’t guarantee commercial success by itself.
Business Development can be an slow, resource-consuming and experience-requiring activity; deeply involved with the survival of the companies. “Trial and error” learning processes drive numerous valuable projects to commercial failure.
BIOCOGNIS, as a partner to create the right Business Development strategy, will support your project on:
Direct Sales Activities, including representation, specific market prospections and execution of marketing and business development campaigns.
Business plans definition, distribution and pricing strategies.
Creating competitive analysis and market research, commercial and marketing plans, from the corporate image, to sales structures, CRM implementations, sales processes, brand development and communication practices…
Establishing contacts through our large network of Biotechnology, Pharmaceutical and Functional Food BD’s.
Representing you at partnering forums and advising on any aspect of partnering.
“The success, of making others successful”
Hiring an Interim Manager brings many advantages when it comes to deal with concrete strategic tasks that imply short term objectives, allowing to get maximum dedication and knowledge immediately, without investing time and resources to accumulate the required experience.
An Interim Manager will bring an objective point of view to the company, precisely for being not part of it but just temporarily involved with its activities. Additionally, this means just a variable cost for the company and not an increase of the structural costs.
Interim Managers mentor and complement the current managers, capitalizing and increasing the value of the present team and its knowledge.
Interim Managers will bring huge value when:
Professionalizing and startup: Allowing entrepreneurs to give its most in the areas they’re experts in, but permitting to move from a “product knowledge based model” to a complete business management.
Substituting temporarily key executives during longer than expected selection processes, sick leaves or role definition in change management processes.
Driving big Organizational Changes, after a merger or acquisition, when deep restructuration is required due to professionalization of family-owned companies’ board, preparing new generations to join the company…
Developing new business (creation and implementation of strategic plans, international expansion, new business models or creating new business units without previous experience)
LICENSING IN / OUT
”Where there’s a will, there’s a way”
It’s not a secret that in recent years, technology has reduced the barriers to entry to R&D as never before, producing a general delocalization in innovation.
When bigger companies are struggling with innovation due to shorter renovation cycles and certain aversion to risk, driving them more and more to licensing models, high value is being generated everywhere, generating a huge complexity in positioning and triage.
Thanks to its accumulated experience and frequent attendance to international forums within the biotechnology, healthcare and functional foods markets, BIOCOGNIS is well connected to the biotech industry and academia.
These relationships, based on professional trust in our abilities to assess and pre-qualify opportunities, grant us access to international organizations looking to identify in-licensing opportunities that match with customers’ technical and commercial criteria, offering a wide channel to position licensing-out opportunities as well.
These triaging capabilities dramatically improve the success ratios and reducer time and resources wasted in identifying the right matches between knowledge and commercial goals. Trust BIOCOGNIS when:
Seeking new opportunities to in-license and pitching out-licensing opportunities.
Making preliminary contacts and setting up meetings.
Structuring presentations & communications.
Evaluating opportunities & competition through preliminary market assessments.
Leading negotiations of terms and conditions in contracts for in-licensing and out-licensing or giving advise through it.
Representing you at partnering forums, both with in-licensing or out-licensing scope.
“A bridge over the Valley of Death”
R&D based companies are still risky businesses. Even when technology has reduced impressively the barriers to entry, R&D continues to be a costly and slow challenge for most companies, where the famous “Valley of Death” of time and resources from the concept to the sustainability dispels many projects .
This relatively frequent failure, many times related to the difficulty that biotechnology entrepreneurs face to grow around well-defined and viable business models, together with the lack of experience to identify the right financial partners and communicate their value properly, is a real challenge to small-sized and start-up biotechnology companies to be financed with reasonable conditions.
BIOCOGNIS will accompany biotechnology ventures to cross this valley of death by:
Acquiring direct equity on innovative biotechnology startups.
Mentoring on seeking for alternative founding, through:
Identification of the right venture partners.
Support in creating sustainable Business Plans and capital need estimations.
Defining lean company structures and management needs.
Establishing fair framework for company funding, leading negotiations on terms and conditions or giving advise through it.
Guiding your company through due diligence, merge or acquisition processes.
“The right goods at the right time”
Even well established companies face supply limitations sooner or later due to the specificity of the materials involved in manufacturing high quality goods based on biotechnology.
Many of its potential applications in healthcare, functional foods, infant nutrition or even cosmetics apply special restrictions that need to be considered during sourcing, adding extra complexities to the process (differing geographically depending on the final destination of the goods, application, manufacturing or analytical requirements, Kosher, Halal…)
BIOCOGNIS can support your company to establish the right sourcing strategy by helping to identify trusted partners as main or backup suppliers, defining key parameters for purchasing specifications or addressing the right external partners for QC or logistics.
“Making things as simple as possible, but not simpler”
Consultation makes its best when it makes life easier for its partners; don’t jeopardize or slow down your business due to lack of experience or knowledge in concrete areas.
BIOCOGNIS will give answer to any petition in form of a proposal, in case your request goes beyond our capabilities we will direct your company to the best known alternative partner.
Other services we can offer are:
Contract manufacturing project management (from the manufacturer qualification, to contract manufacturing commercial terms and conditions dealing, agreement advisory…)
KOL contacting to support your business
Guidance for clinical research
Preliminary pre-qualification of technologies and market assessment prior to startup establishment